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Target new clients with direct-mail lists: the direct-mail list can make or break your marketing campaign. Here's how to find the best for your business
Do you know the most important element of a successful direct-mail campaign? It's not the copy. It's not the artwork. It's not whether you send a newsletter, ......(Continue Reading) Watchdogging your list - protecting mailing lists
Watchdogging your list When it comes to protecting your list from misuse, almost everyone agrees it's a necessity; they disagree, however, on the means ......(Continue Reading)Watch your assets - Packets - mailing lists - Brief Article
Ever thought of your mailing list as a cash cow? Better start now, advises Peter Candito, president of CC3 List/Database Management and Brokerage, based ......(Continue Reading)Put your mail on the fast track; the Postal Service will enhance your mailing-list database for free - Software Solutions; includes related article titled
The United States Postal Service offers a free service called Zip+4 Conversion, which can help a small-business manager route mail for accurate and speedy ......(Continue Reading)Has a competitor gotten hold of your list? No matter how valuable your list is, copyright law probably won't help you - but trade-secret law just might
Publishers may not be able to sue their fulfillment houses under the copyright laws for giving their mailing lists to competitors. Publishers may be able ......(Continue Reading)
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