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Mailer Discretion Is Advised
Byline: RICHARD H. LEVEY TV Guide has increased its prospecting budget, allowing the weekly to mail 18 million pieces this year, an increase of 2 million pieces over 2003. Thanks to a series of...(Continue Reading) L'Occitane Creates First B-to-B Mailer
Byline: RICHARD H. LEVEY Health and beauty products marketer L'Occitane has freshened up its direct marketing. It recently promoted Charles De Gruchy ......(Continue Reading)Where somebody knows your name: Money Mailer co-op targets the affluent
Where somebody knows your name: Money Mailer co-op targets the affluent....(Continue Reading)What now? Civil disobedience is the sole path left for those who cannot support the Bush-Blair pact of aggression. Only then will politicians on both sides
How have we got to this point, where two western governments take us into an illegal and immoral war against a stricken nation with whom we have no quarrel and who offer us no threat: an act of agg...(Continue Reading)Give music a chance: despite Damon and ms Dynamite, today's protest singers can't match Dylan and Lennon - Features
A line in Edwyn Collins's biggest hit, "A Girl Like You", sums up our current predicament: "Too many protest singers, not enough protest songs". The ......(Continue Reading)
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