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Fall Forecast: Some Sun Ahead - mailing list sales up - Brief Article
Byline: Paul Miller Just as some observers estimate spring's arrival by whether the groundhog sees his shadow on Feb. 2, many in the catalog industry ......(Continue Reading) Report from list day … uh, list vision - innovations in mailing list services
Report from list day ... uh, list vision.(innovations in mailing list services)...(Continue Reading)The Rocky Horror Mailing Show
Byline: BETH NEGUS VIVEIROS About a year ago in this space, I lamented the fact that people were spending too much money trying to get my attention, ......(Continue Reading)A matter of need vs. greed: list owners grapple with the pros and cons of renting names - mailing lists - includes related article
Putting its customer file on the open market can be one of the biggest non-merchandising decisions a cataloger, publisher' or nonprofit organization will ......(Continue Reading)Has a competitor gotten hold of your list? No matter how valuable your list is, copyright law probably won't help you - but trade-secret law just might
Publishers may not be able to sue their fulfillment houses under the copyright laws for giving their mailing lists to competitors. Publishers may be able ......(Continue Reading)
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